Content creation
TikToks, Reels, product demonstrations, and UGC for your channels.
The creator edit · PR & partnerships
Beauty. Style.
Cultura.
Skincare finds, wellness rituals, travel discoveries, and stories shaped by culture.
SF born · Silicon Valley bred · LA ↔ Bay
a few things in my world…
02 / Meet the creator
I’m Sam—a digital marketer, lifestyle creator, and collector of good discoveries. Think K-beauty rituals, California studio days, and a suitcase full of stories. My multicultural perspective connects it all.
And I’m a boy mom, showing my son the world through different cultures. 👦🏻
TikTok snapshot: September 26, 2026. Follower count: 2,162. Views are from one BOH skincare post, not average reach.
03 / Selected content
K-beauty finds. J-beauty rituals. Beauty tech with a personality.
Bedazzled beauty tech, tiny bows, and a routine with its own personality.
The opening of my Olive Young review: what caught my eye and came home with me.
24-second loop · Sound offInside the beauty spaces where products, design, and a sense of play meet.
04 / Beyond the beauty shelf
Desert weekends, a new Pilates chapter, and the places that open up my world.
At K-FESTA at The Saguaro during Coachella Weekend One, I discovered Dr. Ceuracle and my perfect JUNG SAEM MOOL cushion shade.
My Pilates journey, sunny studio days, and personal style that feels like me.
Local rituals, memorable stays, and discoveries worth sharing—from beautiful splurges to brilliant everyday finds.
Personal style, local architecture, and the details that stay with me long after a trip.
05 / Let’s work together
Beauty, style, wellness, and travel—told through real experiences, with a marketer’s eye for the brief.
TikToks, Reels, product demonstrations, and UGC for your channels.
Creator events, brand activations, hotel stays, and destination experiences.
Beauty, style, activewear, wellness, and family travel. PR, affiliate, and paid opportunities.
06 / A note from Sam
Thank you for stepping into my world. Whether it’s a product to try, a place to explore, or a story worth sharing, I’d love to hear what you have in mind.
Let’s make something thoughtful, useful, and unexpected—with room for sparkle.
With curiosity,Sam