The creator edit · PR & partnerships
K-beauty. Cultura.
Glow from within.
Skincare, beauty, and wellness through my lens—from Korea finds to the routines I actually use.
SF born · Silicon Valley bred · LA ↔ Bay
a few things in my world…
02 / Meet the creator
I’m Sam—a digital marketer, beauty creator, and collector of good discoveries. Think K-beauty rituals, beauty tech, and the products I discovered in Seoul. My multicultural perspective connects it all.
And I’m a boy mom, showing my son the world through different cultures. 👦🏻
TikTok snapshot: September 26, 2026. Follower count: 2,162. Views are from one BOH skincare post, not average reach.
03 / The beauty edit
K-beauty finds. Skincare rituals. Beauty tech with a personality.
Bedazzled beauty tech, tiny bows, and a routine with its own personality.
The opening of my Olive Young review: what caught my eye and came home with me.
24-second loop · Sound off
Inside the beauty spaces where products, design, and a sense of play meet.
04 / From my camera roll
From the Dasique × Polly Pocket world to the Medicube shelves I found in Seoul—these are the moments that make me stop, look closer, and bring the story home.
What I bring to a skincare brief: the discovery, the details, and my real experience using a product after the trip. These are my own visits and photos; the brands shown are not presented as paid partners.
05 / A note from Sam
Thank you for stepping into my world. I love finding a product in the wild, taking it home, and discovering where it belongs in my actual routine. I’d love to hear what your team has in mind.
Let’s make a skincare story that feels thoughtful, useful, and unmistakably personal—with room for sparkle.
With curiosity,Sam
